Diskusi Bulanan Klaster HAMECS X Ekonomi dan Bisnis X Marketing & Consumer Research
“Modernity which was to create an order that gave the human individual (the subject) control over her/his own destiny to fulfill the potential s/he had, instead gave power to the objects. The subject – who was to realize oneself in what s/he produced – could only express oneself through what s/he consumed. Individual identity projects became consumer projects.” (Dholakia & Firat 2019: 43)
Diskusi Klaster HAMECS di bulan Agustus ini mengajak kita untuk menelusur bangunan sejarah yang menempatkan konsumsi sebagai aktivitas fundamental bagi ekspresi diri manusia. Apa kebenaran, dan problem potensial, yang terkandung dalam kutipan di atas?
Konsumsi sebagai Praktik Produktif: Suatu Telaah Historis
Pemantik:
Joseph Robert Daniel
(PhD Student in Management Studies, University of Liverpool)
Moderator:
Denny Indra (PhD Student, University of Manchester)
Notulen:
Rizal Hari Magnadi (PhD Student, University of Glasgow)
🗓Sabtu, 26 Agustus 2023
⏰6 – 8 PM BST
🔗https://link.doctrineuk.org/konsumsi
Sampai ketemu!👋